info@bitbop.co
Location: Islamabad, Pakistan
Apply as
PPC & Ads Manager
at BitBop
Role Overview
As our PPC & Ads Manager, you will be pivotal in driving qualified leads and maximizing return on ad spend (ROAS) for our US-based professional services clients. You'll leverage your expertise in paid search and social advertising platforms to design, execute, and optimize high-performing campaigns, directly contributing to client growth goals while operating as a key member of their extended marketing team.
What You'll Do
- Develop, launch, and manage end-to-end PPC campaigns across platforms like Google Ads (Search, Display, Video), LinkedIn Ads, and potentially other social ad platforms (Facebook/Instagram).
- Conduct thorough keyword research, audience targeting analysis, and competitive research specific to client industries.
- Write compelling ad copy and collaborate on creative development to maximize engagement and conversions.
- Monitor campaign budgets, bids, and performance metrics daily, making data-driven adjustments for optimization.
- Analyze campaign performance data, identifying trends, insights, and opportunities for improvement using tools like Google Ads interface, Google Analytics, and platform-specific analytics.
- Implement A/B testing methodologies for ad copy, landing pages, bidding strategies, and targeting parameters.
- Collaborate closely with Bitbop Client Success Managers and client points of contact to ensure campaigns align with overall marketing objectives.
- Prepare and present clear, insightful performance reports detailing KPIs, ROI, and strategic recommendations.
- Stay current with platform updates, new ad formats, and best practices in the paid advertising landscape.
- Embody Bitbop's values of Delivering Audaciously and Cultivating Growth.
What You Bring
- Proven experience: 3+ years of hands-on experience managing PPC campaigns, particularly Google Ads and LinkedIn Ads.
- Field-Specific Mastery: Deep understanding of PPC strategy, bid management, conversion tracking, ad copywriting, A/B testing, and campaign optimization techniques.
- Platform Proficiency: Expertise with Google Ads (including Keyword Planner, Analytics integration), LinkedIn Campaign Manager. Proficiency in Google Analytics is essential.
- Client/Stakeholder Focus: Experience managing campaigns and reporting results for external clients or internal business units.
- Language: Excellent written and verbal English communication skills.
Essential Skills
- Analytical & Data-Driven: Strong ability to analyze performance data, interpret metrics (CTR, CPC, CPA, ROAS), and make informed decisions.
- Strategic Thinking: Ability to develop campaign strategies aligned with specific business goals (lead generation, brand awareness).
- Communication & Reporting: Ability to clearly communicate campaign performance, insights, and recommendations to clients and internal teams.
- Attention to Detail: Meticulous approach to campaign setup, budget management, and performance monitoring.
- Proactive & Accountable: Self-motivated to optimize campaigns continuously and take ownership of results.
Nice-to-Haves
- Experience managing PPC for professional services firms (legal, accounting, consulting).
- Experience with other ad platforms (Facebook/Instagram Ads, Bing Ads).
- Google Ads Certifications (Search, Display, etc.).
- Experience with landing page optimization tools or principles.
- Familiarity with marketing automation platforms and CRM integration.
- Bachelor's degree in Marketing, Business, Economics, or a related field.
Years of Experience
This isn't just another PPC Job
Why Join BitBop?
Lead Campaigns with Global Impact
Manage sophisticated campaigns for growing US companies, gaining significant international market experience.
Work Where Values Come First
Be part of a supportive team valuing Integrity First and fostering Cultivate Growth through continuous learning.
Shape the Future of Global Talent
Play a key role in a company transforming global talent solutions.
Thrive in a High-Impact Culture
Enjoy a dynamic, results-oriented work environment.
Ready to drive impactful results?
How to Apply
Please complete the application form below. We encourage you to include a cover letter highlighting your specific PPC campaign management experience and successes, and why you're excited about Bitbop.