info@bitbop.co
Location: Islamabad, Pakistan
Apply as
Email Marketer
at BitBop
Role Overview
As our Email Marketing Expert, you will be a driving force behind lead nurturing, client engagement, and conversion optimization for our US-based professional services clients. You'll harness your deep understanding of email marketing strategy, automation, and analytics to craft and execute impactful campaigns that deliver measurable results, functioning as an integral part of our clients' marketing success story.
What You'll Do
- Develop, implement, and manage comprehensive email marketing strategies (e.g., lead nurturing sequences, newsletters, promotional campaigns, client retention programs).
- Segment email lists based on behaviors, demographics, and lifecycle stages for targeted communication.
- Design and build responsive, brand-aligned email templates.
- Write compelling, persuasive, and engaging email copy tailored to different audiences and objectives.
- Set up, manage, and optimize marketing automation workflows using platforms like HubSpot, Mailchimp, ActiveCampaign, or similar ESPs.
- Conduct rigorous A/B testing on subject lines, email content, CTAs, send times, and segmentation strategies.
- Monitor key email performance metrics (open rates, CTR, conversion rates, list health, deliverability) and analyze results to drive improvements.
- Ensure compliance with email marketing regulations (CAN-SPAM, GDPR) and maintain high deliverability standards.
- Collaborate with Bitbop Client Success Managers and client contacts to align email efforts with overall marketing goals.
- Prepare and deliver insightful performance reports showcasing campaign effectiveness, ROI, and recommendations.
- Stay current with email marketing best practices, technologies, and trends.
- Uphold Bitbop's commitment to Delivering Audaciously and Cultivating Growth.
What You Bring
- Must-Have Qualifications & Experience: 3+ years of dedicated experience in email marketing strategy, execution, and automation.
- Proven experience: 3+ years of dedicated experience in email marketing strategy, execution, and automation.
- Field-Specific Mastery: Deep understanding of email list segmentation, automation logic, A/B testing methodologies, email analytics, and deliverability best practices.
- Platform Proficiency: Expertise with at least one major Email Service Provider (ESP) and marketing automation platform (e.g., HubSpot, Mailchimp, ActiveCampaign, Klaviyo). Proficiency with email analytics interpretation is key.
- Client/Stakeholder Focus: Experience developing email strategies and reporting on performance for external clients or internal business units.
- Language: Excellent written and verbal English communication skills, particularly strong copywriting skills for email.
Essential Skills
- Analytical & Data-Driven: Ability to analyze email metrics, derive actionable insights, and optimize campaigns based on data.
- Strategic & Creative: Ability to develop effective email strategies and write compelling, conversion-focused copy.
- Technical Aptitude: Comfortable navigating and utilizing features within ESPs and automation platforms.
- Communication & Reporting: Ability to clearly articulate strategy, performance, and recommendations.
- Attention to Detail: Precision in campaign setup, list management, and ensuring quality control.
Nice-to-Haves
- Experience managing email marketing for US-based businesses or professional services firms.
- Experience with CRM platforms (e.g., Salesforce, HubSpot CRM) and integrating them with ESPs.
- Basic knowledge of HTML/CSS for email template customization.
- Relevant certifications (e.g., HubSpot Email Marketing Certified).
- Experience with lead scoring models.
- Bachelor's degree in Marketing, Communications, or a related field.
Years of Experience
This isn't just another Email Job
Why Join BitBop?
Drive Email Marketing That Converts
Design and execute sophisticated email marketing programs for growing US companies, directly impacting their lead funnel and client relationships.
Thrive in a Value-Driven Team
Join a collaborative team that champions Integrity First and invests in your Cultivate Growth through continuous learning.
Advance Through Structured Career Growth
Receive specialized training and have clear pathways for career development within a growing global company.
Help Redefine Global Talent Solutions
Be a key player in transforming how businesses leverage global talent.
Ready to turn email lists into revenue streams?
How to Apply
Please complete the application form below. A cover letter detailing your experience with specific email platforms, automation successes, and your interest in Bitbop is highly encouraged.